Flower Order Dispatch Automation
When an individual or a corporate client places an order on Bluma, a purchase order is generated automatically for the contracted shop covering that delivery area, at the agreed wholesale price. Before it goes out, the ribbon wording, the order value and the wholesale cost are sent to the manager on KakaoTalk, and the order is released only once it is approved. Automation does the preparation; the decision stays with a person.
Why
A single order takes several calls and handwritten notes before it is delivered. When something goes wrong, it goes wrong in the ribbon wording or the price.
Depending on the delivery address, someone calls a shop in that region, confirms availability and timing, then negotiates the price again.
For funeral and celebration wreaths the ribbon is the whole point. Taking it down by phone and relaying it introduces mistakes in titles and company names.
The amount received and the amount owed to the shop are worked out order by order. Once volume builds, nobody can say what was actually earned.
Phone, KakaoTalk, Instagram DM and platforms all bring orders in separately, so the first task is always collecting them in one place.
Order Pipeline
Of seven steps, a person intervenes at exactly one — step 5, approval. Everything else is prepared automatically.
Individual customers and corporate accounts order through Bluma. Item, ribbon wording, delivery address, delivery date and time, and special requests arrive as a single record. Orders taken by phone or KakaoTalk are registered in the same format.
The delivery address determines the covering area. Zones are defined at city and district level, so the same zone is always assigned on the same basis.
The designated shop for that area is retrieved along with the wholesale price agreed with them for that item. Each zone holds a primary and a backup shop, so an unavailable primary falls through to the next.
The order to be sent to the shop is completed: item and size, ribbon wording (left and right), delivery address and arrival time, and the wholesale price. It is not sent yet.
Three things are sent to the manager on KakaoTalk (or by SMS) in one message — the ribbon wording, the order value and the wholesale cost. Approve and it moves on; hold and it waits; amend and the details are corrected and sent for review again.
The approved purchase order is sent to the designated shop. The dispatch time, the approver and the amounts at the moment of approval are recorded together, leaving an audit trail.
Marking a delivery complete turns the order value and wholesale cost directly into settlement data. Amounts payable per shop and margin per order accumulate on their own.
Approval Gate
This is the heart of the system. Automation does not replace the person — it leaves only the decision and prepares everything around it.
[Bluma · dispatch approval request]
Order 20260904-017
Item 3-tier congratulatory wreath
Ribbon (left) Congratulations on your opening
Ribbon (right) Balancetech · CEO Park
Delivery Fri 09/05, arrive 10:00
Address Giheung-gu, Yongin-si …
Order value KRW 150,000
Wholesale cost KRW 95,000
Assigned shop Giheung ○○ Flowers (area primary)
Reply with approve / hold / amend
※ Example of the actual message. The fields and wording are adjusted to how each business operates.
System Modules
Automation modules layered on top of Bluma. They are added in phases; a later phase is never deployed without the one before it. Tap a card for the full detail.
The single entrance that collects individual and corporate orders in one format.
Details → phase 1 · in development MODULE 02Given only an address, where and at what price to dispatch is already decided.
Details → phase 1 · in development MODULE 03A final check before dispatch. This is the heart of the system.
Details → phase 1 · in development MODULE 04What each order actually earned accumulates automatically.
Details → phase 2 · planned MODULE 05Round-the-clock consultation and order intake through a chatbot.
Details → phase 3 · planned MODULE 06The domestic dispatch structure extended to country level.
Details → proven MODULE 07The same foundation as the hospitality system.
Details →Development Phases
Not everything at once. Consultation and overseas delivery come after dispatch and approval are running reliably.
Complete the stretch where one order flows through approval to a shop dispatch automatically.
Add round-the-clock consultation and let consultation turn directly into orders.
Extend the domestic zone-matching structure to countries and cities.
Hold up as corporate accounts and partner shops multiply.
Same Engine
Consultation, knowledge base, intake, alerts and analytics share the same foundation regardless of industry. The florist chatbot applies an engine already in production.
Airbnb Hospitality Automation System — live at Seorak Farm Private Stay. Calendar sync, a KakaoTalk AI concierge, a Google Sheets knowledge base, the unanswered learning loop and channel analytics are all running today.
See the hospitality system →FAQ
Yes — nothing is dispatched before approval, which is why the request is repeated as delivery time approaches. If approving every order is a burden, you can open a rule so that value thresholds, regular accounts or standard items dispatch without approval.
Each zone has a primary and a backup shop. If the primary is unavailable, the purchase order is rebuilt with the backup shop and their contract price, and sent for approval again. If the price differs, the changed amount is visible on the approval screen.
Prices are managed in a table by shop, item and size. Enter the outcome of a price negotiation and it applies automatically from the next order. Nothing beyond editing the table is required.
Ribbon wording is captured as left and right at intake and shown again on the approval screen immediately before dispatch. Because the wording and the approver at the moment of approval are in the log, it is possible to see where it went wrong.
The system is being built on Bluma. Without it, the order intake channel has to be built as well, which changes the scope and the schedule. Tell us your current setup and we will map out how it would apply.
It is a phase 3 item. Country partners, prices and lead times are added once domestic dispatch and approval are stable. It extends the domestic structure rather than being designed from scratch.
Contact
Tell us how orders reach you, how many partner shops you work with, and how wide your delivery area is — we will map out the scope and schedule.
We also welcome partner shops and corporate accounts.
3F, 169 Seokseong-ro 521beon-gil, Giheung-gu, Yongin-si, Gyeonggi-do, South Korea
0504-038-0034